Although the value of play has been established through research and even though many of the benefits of play are widely accepted in our society, spontaneous free play has virtually disappeared from many communities. Park and recreation professionals are in a unique position to educate community members about the importance of play and to help create playful communities. Hear about a case study approach that demonstrates how recreation agencies can implement a Community Play Day. Learn how park and recreation leaders can bring together educators, health professionals, and local businesses to get people out to play. Also learn about play advocacy and the work of the US Play Coalition.